In my opinion there’s almost nothing better than some classic hip-hop and Pretty Lights aka Derek Vincent Smith’s latest work is absolutely bang on the money.

We Must Go On, released this week, is actually part of a really interesting project alongside his girlfriend who is a very talented visual designer.

In 2011 they travelled around the world touching down in cities in almost every continent and returned with some great footage which has just been released as an accompaniment to the song.

Speaking about the goal/mission of the video, their aim was explained.

1 – Create a visual accompaniment for the music that added depth and complexity to the emotions being channeled by the music and lyrics… Rather than tell a story, communicate a range of feelings and open ended ideas.

2 – Create a piece of art that speaks to the name “Pretty Lights” The name was originally intended to capture the essence of inspiration and speak to the nature of the artistic eye, so this video combines captivating imagery with beautiful lights in an organic and creative manner.

3- To accomplish the first two things in a way that captures the attention of the viewer and does not let go. The element of precise synchronicity combined with quickly and creatively edited shots brings the video and music together in a way that unites the two like never before. It truly is one piece of art.

Back in December XO Man was joined by Mikill Pane, Master Shortie and Sincere for a simple but very effective video – acoustic guitar and vocals provided by Ed Sheeren.

Good bars, good video although a bit of movement on the cam would have been lovely.