I get a little cagey when big companies and brands invest money in music-based projects when their own business operations couldn’t be further from music – yet every now and then there will be a worthwhile project which gets together the correct creative minds and comes away with something meaningful and even inspirational.

Car manufacturer Hyudai are cross promoting their new car with a project called RE:GENERATION which sees the likes of DJ Premier, Skrillex, Mark Ronson, Pretty Lights and The Crystal Method come out of their typical musical comfort zones and delve into genres that have been fundamentally influential to them and team up with some legends in the process to create brand new sounds.

The result, as you’ll see in the YouTube trailer, are moments of revelation and frustration but the key aspect here is that an album of sorts featuring all the work is being given away as a free download on the official website with a feature length film to follow.

Amongst all of the melee, one of our favourite UK producers/artists Bonobo has remixed the huge collaborative Mark Ronson track – have a listen!

Mark Ronson ft. Erykah Badu, Mos Def and Trombone Shorty - A La Modeliste (Bonobo Remix) – download here

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