Over the past two to three years almost every major brand, company and service that I can think of is investing their time and money into music and I welcome it as any and all interest in what some say is a ‘dying industry‘ is surely a positive.

Nike’s concept space in Shoreditch called 1948 laid host to a fortnight of music-centric BBQ sessions titled Grass Roots which managed to squeeze in just before the end of the so called British ‘summer’.

The first event featured sets from Hudson Mohawke and Raffertie whilst Blood Orange had the crowd in his palm with a seriously great live performance, finishing with Sutphin Boulevard.

(Blood Orange)

Blood Orange – Sutphin Boulevard

Two weeks later, the second in the Grass Roots series kicked off with an even stronger lineup which welcomed the likes of Is Tropical, Alex Clare and all the way from NYC, Santigold!

Mr. Clare’s voice never fails to send dozens of shivers down my spine whenever I hear him and his set was incredible as usual and included our favourite tracks of his, Hummingbird.

Alex Clare – Hummingbird 

Santigold was by far the biggest name of the night however and the crowd surge for the artist (now under Jay-Z’s Roc Nation management) was by far the largest and the highlight had to be getting half the crowd on stage for the last track.

Santigold

Keep an eye for more unforgettable events at the 1948 space by following their blog here.