Levi’s Craft of Music

What better way to get people into your store than booking some of great artists and having them play alongside the jeans and t-shirts.

Levi’s are doing just that with their Craft of Music events and we were invited down to their flagship Regent Street store on Friday for some drinks and acoustic performances from Rox and The Joy Formidable.

Filmed on lovely cameras by what seemed to be an army of people, the gigs are free to attend and all you need to do is head over to the website for more info.

All videos can be watched on the site and previous artists include Beardyman, The Magic Numbers and Lissie to name but a few.

Further gigs are scheduled throughout the year and they’re not to be missed!