Uplifting is the first word that I associated when I first heard Delphic on the radio last night.

It was great driving around Central London with the volume turned up just below breaking point and the front windows down.

I love this single – it progresses perfectly into an electro-indie single with quick paced but gentle vocals – very radio friendly but completely uncommercial.

There’s absolutely no surprise that this is being released via Kitsune who, each year, have some of the most diverse and exciting bands come through their label.

Let’s compare Kitsune and the major record labels to high street fashion stores.

Kitsuné is the slightly run down fashion store at the quieter and slightly more run down end of the street whilst up the road it’s huge and shiny competitors beam to the public with big ad campaigns.

It’s Kitsuné however that constantly have their ear to the ground on what’s hot and release some incredibly fashionable things that get the undying attention of it’s competitors.

The big shiny fashion stores finally catch onto this really late in the day and a cheap lookalike with no real quality is released that the majority of the high street shoppers go for – unaware that a genuine piece is sitting pretty in the quiet Kitsuné shop.

And for the few of us who shop at Kitsuné, we are undoubtedly, the most satisfied customers on the high street.

Here’s the song – out on August 31st.

Delphic – This Momentary –

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